James Ream

A Whole Lotta Nothing: This is how Social Media really works (via hiten)

Rafer sez:
There’s no reason that marketing budgets, including social marketing budgets, are inherently a bad idea or unproductive. It requires that competent marketing types apply those budgets to products that some market segment needs but little else. What we’re seeing is a bunch of bad marketeers and/or bad products hiding behind the word “social.” It’s getting old because we’ve passed the top of the Gartner Hype cycle on social marketing and are falling into Disillusionment. One does well to remember that Profitability follows Disillusionment.

(via rafer)

(via rahmin)

By using Facebook and Twitter to effectively communicate with your customers, you are creating a better overall experience with your product.  When individuals feel involved, loyalty ensues.

Cafe Example:

http://blog.mrtweet.net/twitter-to-go-how-one-local-coffee-shop-used-twitter-to-double-his-clientele